[{"id":275992510557,"handle":"distribution","title":"Distribution","updated_at":"2024-12-11T15:50:49+00:00","body_html":"","published_at":"2022-11-30T12:47:59+00:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"fulfilment"}],"published_scope":"web"},{"id":276007682141,"handle":"wholesale-innokin","title":"Wholesale Innokin","updated_at":"2024-10-21T16:10:10+01:00","body_html":"","published_at":"2022-12-01T14:54:33+00:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Innokin"}],"published_scope":"web"},{"id":275188940893,"handle":"pod-vape-systems","updated_at":"2024-12-11T14:05:22+00:00","published_at":"2022-10-28T10:24:11+01:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale Pod Vape Systems","body_html":"\u003cp\u003ePod vapes are a relatively recent invention in the vaping industry. They are great for anyone who wants the convenience of vaping without having to carry a bulky mod around with them wherever they go because they are smaller and more portable than other vaping devices. By stocking up at JM Distro, you can now offer your customers pod vape kits made by the greatest companies.\u003c\/p\u003e\n\u003cp\u003eOur selection of pod vape kits includes products from some of the top industry producers, like Aspire, Vaporesso, Innokin, and Smok, so your clients will be familiar with and appreciate their high-quality goods. There is something for everyone among our ultra-slim designs, which come in all shades of colour and patterns.\u003c\/p\u003e"},{"id":80831610950,"handle":"wholesale-vape-kits","updated_at":"2024-12-11T14:00:11+00:00","published_at":"2018-11-11T13:38:57+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale Vape Kits","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVape kits always sell well, because they offer your customers everything they need to enjoy vaping in one simple package. Rather than exploring different tanks, atomisers, mods and coils, new vape users can simply buy a single package that contains it all. Stock up on our wholesale vape kits today to delight your customers and save them time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe stock a huge range of vape kits at JM Distro including pod kits, CBD kits, and more. As you can see, we offer a large variety of colours, sizes, designs, and styles, so there is something for everyone, and we only stock genuine products from the best manufacturers. Explore top brands, including Smok, Aspire, UWell and many more.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDisposable Vape Kits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/jm-distro.com\/collections\/wholesale-disposable-vape-bar\" data-mce-href=\"https:\/\/jm-distro.com\/collections\/wholesale-disposable-vape-bar\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDisposable vape kits\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e are single-use vaping devices that consist of both a battery and a pre-filled pod with an integrated coil. They are designed to create a close replication of smoking a cigarette through a Mouth To Lung (MTL) vaping style while being easy to use and pocket-friendly. Once the battery is completely drained or the pod is emptied, you will need to dispose of the device.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePod Vape Kits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/jm-wholesale.co.uk\/collections\/pod-vape-systems\" data-mce-href=\"https:\/\/jm-wholesale.co.uk\/collections\/pod-vape-systems\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ePod vape kits\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e are small and simple to use vaping devices that feature a refillable or prefilled plastic pod instead of a glass vape tank. They are ultra-compact and easy to use, making them ideal for people looking to make the transition from smoking to vaping or for existing vapers who require a slim device for use on-the-go. Some popular brands include Uwell, Vaporesso, Smok and Geek Vape.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eStarter Vape Kits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/jm-wholesale.co.uk\/collections\/starter-vape-kits\" data-mce-href=\"https:\/\/jm-wholesale.co.uk\/collections\/starter-vape-kits\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eStarter vape kits\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e are personal vaporizers that use a battery and coil head to vaporise nicotine e-liquid. They are designed for those who are new to vaping and are looking for an effortless, intuitive device that can be vaped with minimum experience. Starter kits include everything you need to get started; all you have to do is select an e-liquid. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced Vape Kits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/jm-wholesale.co.uk\/collections\/advanced-vape-kits\" data-mce-href=\"https:\/\/jm-wholesale.co.uk\/collections\/advanced-vape-kits\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAdvanced vape kits\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e offer increased power levels and more user control over wattage, voltage and temperature settings. They allow advanced vapers with more experience to tailor their vaping experience via different modes. Advanced vape kits often come with advanced vape tanks for enhanced performance and improved airflow\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe offer fast and affordable delivery all over the world, direct to your door. So choose your vape kits here, confirm your order, and we’ll send them to you directly.\u003c\/span\u003e\u003c\/p\u003e"},{"id":80831086662,"handle":"wholesale-vaping-products","updated_at":"2024-12-11T14:05:22+00:00","published_at":"2018-11-11T13:37:10+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale Vaping Products","body_html":"\u003cp\u003eThe vaping industry, a continually evolving arena with a massive growth trajectory, has seen an unprecedented surge in popularity over the past decade. This global rise, extending well beyond the UK's borders, has led to a burgeoning vaping scene in many countries. As such, the resultant demand for authentic, superior-quality vaping supplies is ever-increasing, necessitating a reliable source for both traditional retail outlets and online e-commerce platforms worldwide.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this dynamic landscape is JM Distro, a provider committed to meeting the vast and varied needs of the burgeoning vape market. Our commitment to authenticity and quality is underscored by our comprehensive selection of vaping products, each meticulously sourced from the world's most trusted brands. We house an extensive array of e-liquid flavours, nicotine salts, batteries, mods, chargers, and a plethora of other products integral to the vaping experience. In our ongoing effort to stay abreast of industry developments and consumer preferences, we continually enhance our product portfolio, adding new and innovative items at a rapid pace.\u003c\/p\u003e\n\u003ch2\u003eDisposable Vapes\u003c\/h2\u003e\n\u003cp\u003eThe advent of disposable vapes has made significant waves in the vaping industry. These single-use vape pens, pre-filled with nicotine e-liquid, have been designed with both portability and performance in mind. They promise an uncompromised vaping experience until the battery is fully drained or the pod is depleted. At this point, they must be disposed of in a responsible and environmentally-friendly manner.\u003c\/p\u003e\n\u003cp\u003eDisposable vapes have garnered significant popularity for their superlative discretion and convenience. They represent the ideal solution for social vapers who value simplicity and ease over the burden of carrying larger vaping devices. At JM Distro, in line with our commitment to providing the latest and greatest in vaping technology, we stock an extensive range of disposable vapes. Our assortment features industry-leading brands such as ELF Bar, Geek Bar, Elux, among many others, ensuring that we cater to every taste and preference.\u003c\/p\u003e\n\u003ch2\u003eVape Kits\u003c\/h2\u003e\n\u003cp\u003eVape kits represent an all-in-one solution designed to provide everything you need to assemble an e-cigarette and start vaping. Each kit typically comprises a battery or mod, which serves to power and control the completed device, and a tank or pod to hold the e-liquid. Inside the tank or pod, a coil is installed, which when heated by activating the device, vaporises the e-liquid.\u003c\/p\u003e\n\u003cp\u003eThe market offers a diverse array of vape kits to cater to the unique needs of each vaper. These include disposable kits for those seeking a quick and easy vaping solution, vape pens for a blend of portability and performance, pod kits for maximum convenience, starter kits for beginners stepping into the world of vaping, and box mod kits for more experienced vapers seeking customisability and power.\u003c\/p\u003e\n\u003ch2\u003eE-Liquids\u003c\/h2\u003e\n\u003cp\u003eE-liquids, or vape juices as they are often called, are a critical part of the vaping experience. They consist of a carefully balanced blend of Propylene Glycol (PG), Vegetable Glycerine (VG), flavourings, and typically include either nicotine or CBD. These ingredients are formulated to be heated and transformed into an inhalable vapour by a vaping device, thereby producing the characteristic taste and sensation of vaping.\u003c\/p\u003e\n\u003cp\u003eThe variety of e-liquids available in today's market is virtually limitless, with flavours ranging from classic tobacco and menthol, to exotic fruits and dessert blends. They also vary in terms of nicotine strength and the ratio of PG to VG, allowing each vaper to find an e-liquid that perfectly suits their preferences.\u003c\/p\u003e\n\u003ch2\u003eVape Tanks\u003c\/h2\u003e\n\u003cp\u003eVape tanks serve as the heart of the e-cigarette, providing a reservoir for the e-liquid and housing the heating coil. These essential components are attached to the battery or mod, which provides the power to heat the coil. Upon activation of the device, the coil heats up, vaporising the e-liquid so that it can be inhaled through the mouthpiece.\u003c\/p\u003e\n\u003cp\u003eVape tanks come in a variety of designs, with differing capacities, airflow systems, and coil configurations. This variety allows vapers to choose a tank that best matches their vaping style, whether they prefer a tight, cigarette-like draw, or a looser, more airy draw. At JM Distro, we stock a wide array of wholesale vape tanks, along with various tank components to accommodate any preference or need.\u003c\/p\u003e\n\u003ch2\u003eVape Batteries and Chargers\u003c\/h2\u003e\n\u003cp\u003eVape batteries are the powerhouses of electronic cigarettes. These rechargeable batteries come in various sizes, with the most common types being the 18650, 20700, 21700, and 26650. Special vape chargers are used to safely replenish these batteries, preventing overcharging and prolonging the life of the battery.\u003c\/p\u003e\n\u003cp\u003eAs a critical part of the vaping device, vape batteries require careful handling. If a battery appears damaged, swells, or generates excessive heat, it should be replaced immediately to avoid potential safety risks. At JM Distro, we offer a range of quality vape batteries and chargers, all of which are available at competitive wholesale prices.\u003c\/p\u003e\n\u003ch2\u003eVape Accessories\u003c\/h2\u003e\n\u003cp\u003eVape accessories are supplementary components designed to enhance or support the vaping experience. These can range from essential items like replacement coils and batteries to convenience features like battery chargers and carrying cases. Other accessories, such as custom mouthpieces and drip tips, can help vapers personalise their device and enhance their comfort during use.\u003c\/p\u003e\n\u003cp\u003eAt JM Distro, we stock an extensive selection of vape accessories from leading brands, ensuring that our customers can find everything they need to maintain, upgrade, or personalise their vaping equipment in one place.\u003c\/p\u003e\n\u003ch2\u003eVape Coils\u003c\/h2\u003e\n\u003cp\u003eVape coils are a replaceable component of most e-cigarettes and vape tanks. They serve a crucial function in the vaping process, acting as the heating element that allows the e-liquid to be transformed into vapour. Over time, coils can become worn or clogged and need to be cleaned, repaired, or replaced to ensure optimal performance.\u003c\/p\u003e\n\u003cp\u003eUnderstanding when and how to replace a coil is an essential skill for vapers. Failing to replace a burnt-out coil can lead to a burnt taste, reduced vapour production, and even damage to the device. At JM Distro, we offer a wide variety of replacement coils, catering to a range of devices and vaping styles.\u003c\/p\u003e\n\u003ch2\u003eTop International Brands\u003c\/h2\u003e\n\u003cp\u003eAt JM Distro, we pride ourselves on offering one of the most comprehensive ranges of e-liquids and vape juices on the market, all at unbeatably low trade prices. Our catalogue features top brands like ELF Bar, Elux, Geek Bar, Dinner Lady, Ultimate Juice, and countless others, ensuring that we can meet the varied tastes of our diverse customer base.\u003c\/p\u003e\n\u003cp\u003eIn addition to our extensive product range, we also provide fast, affordable, and fully insured shipping to over 170 countries. For businesses seeking a seamless supply solution, we offer a drop shipping service that allows you to list all of our products directly on your website. This service ensures that you never run out of supplies, saving you time and effort in managing your inventory.\u003c\/p\u003e\n\u003ch2\u003eCBD E-Liquids\u003c\/h2\u003e\n\u003cp\u003eIn the realm of vaping, CBD e-liquids have carved out their own niche. These products combine the well-documented benefits of CBD (Cannabidiol) with the ease of use and pleasure associated with vaping. CBD e-liquids offer a convenient and effective way to incorporate CBD into one's lifestyle, facilitating a sense of calm, relief from stress, and overall wellbeing.\u003c\/p\u003e\n\u003cp\u003eCBD e-liquids are specially formulated blends of vape juice that include CBD alongside the standard ingredients: Propylene Glycol (PG), Vegetable Glycerine (VG), and a range of flavourings. Like regular e-liquids, CBD e-liquids are heated and vaporised by a vaping device, allowing the user to inhale the CBD in vapour form. This method of CBD ingestion is noted for its high bioavailability, ensuring efficient absorption of the CBD into the bloodstream and quick onset of effects.\u003c\/p\u003e\n\u003cp\u003eThe CBD used in these e-liquids is typically derived from hemp plants and is available in various concentrations to suit different user requirements. Some CBD e-liquids also include additional natural terpenes to enhance the flavour and potentially boost the overall therapeutic effect through the entourage effect.\u003c\/p\u003e\n\u003cp\u003eIn line with our commitment to offering an extensive range of vaping products, JM Distro provides a diverse selection of CBD e-liquids. These include multiple flavours and CBD concentrations to cater to every preference. Moreover, all our CBD e-liquids are sourced from reputable manufacturers who ensure rigorous quality control and third-party lab testing, so you can rest assured that the products you receive are safe, compliant, and of the highest quality.\u003c\/p\u003e\n\u003ch2\u003eNicotine Salt E-Liquids\u003c\/h2\u003e\n\u003cp\u003eNicotine salts have made a significant impact in the vaping industry, offering a unique take on nicotine delivery for those seeking a more satisfying vaping experience. Nicotine salts, or nic salts, are a form of nicotine that closely resembles the natural nicotine found in tobacco leaves. They provide a smoother, more satisfying nicotine hit compared to traditional freebase nicotine, even at higher concentrations.\u003c\/p\u003e\n\u003cp\u003eNicotine salt e-liquids are vape juices that utilise nicotine salts instead of freebase nicotine. They offer several advantages over traditional e-liquids, including faster nicotine absorption, longer shelf life, and the ability to vape at higher nicotine levels without the harsh throat hit typically associated with high-nicotine e-liquids. This makes them particularly suitable for heavy smokers transitioning to vaping, or any vaper who prefers a stronger nicotine hit.\u003c\/p\u003e\n\u003cp\u003eAt JM Distro, we understand the importance of offering a wide variety of products to meet our customers' diverse needs. As such, we stock a vast range of nicotine salt e-liquids in various flavours and nicotine strengths, all from trusted, quality-assured manufacturers. Our nicotine salt e-liquids promise a satisfying, smooth, and flavourful vaping experience that caters to the preferences of a wide range of vapers.\u003c\/p\u003e"}]
["Exempt","fulfilment","Innokin","Limited Time Offer!","vape","Wholesale Pod Vape Systems","Wholesale Vape Kits","Wholesale Vaping Products","Z0122"]
Intended to be used for MTL (Mouth to Lung) vaping use, ideally with nic salts, the Innokin Klypse Pod 16W Kit is a compact, small kit that will make for the perfect choice for beginner vapers. With no buttons, no settings and simple side-filling, vaping has been made easy and fully enjoy.
The sleek design and appearance of the Innokin Klypse is made from premium grade aluminium that's ultra-light to carry and handle with you that seamlessly will fit into any pocket. Innokin have taken their inspiration from fashion and aerospace to create a modern, elegant device in the Klypse to look as stunning as it is to vape. To help maintain the elegant beauty of the Innokin Klypse, the magnetic cap will protect the mouthpiece from dust and debris when not in use so the device is always ready to perform. Click on the cap to the base to keep it in sight as you vape.
With both the internal 700mAh high grade battery and 1A USB-C charging, they guarantee that the all-day long performance of the Klypse that is ensured as you use. Recharging will only take less than a full hour thanks to Innokin's industry-leading circuit protections built for maximum reliability.
As a super-fine 0.8Ω mesh pod, the Innokin Klypse Pod has been optimised for flavour output and longevity at lower wattages. The overall result is a pod that performs better than the competition and will certainly last longer too. Innokin have spent time to strike the perfect balance of air intake and warmth to create a looser MTL (Mouth to Lung) draw which maximises flavour and vapour output at 16W.
This article provides a comprehensive guide to sourcing high-quality nootropic ingredients for your business. It emphasizes the importance of premium ingredients for product efficacy, consumer trust, and regulatory compliance. Key steps include defining product goals, researching reliable suppliers, verifying ingredient purity and potency, and prioritizing sustainable and ethical sourcing.
This article explores the growing trend of CBD skincare in the B2B market and why businesses should embrace it. CBD, derived from hemp, offers anti-inflammatory, moisturizing, and anti-aging benefits, making it highly popular in the beauty and wellness industry. The versatility of CBD allows for diverse product lines, including serums, creams, and oils, catering to the rising demand for natural, plant-based skincare.
This article compares snus and nicotine pouches, two popular nicotine products that provide a smokeless alternative to traditional smoking. Snus is a tobacco-based product, originating from Sweden, which is placed under the upper lip and slowly delivers nicotine. It offers earthy flavors and is deeply rooted in Scandinavian culture. On the other hand, nicotine pouches are tobacco-free, using nicotine salts, and come in a variety of flavors like tropical fruit and mint. They provide a cleaner, milder taste and are gaining popularity globally.
This article highlights the benefits of shortfill e-liquids for high-VG vapers who enjoy large vapor clouds and rich flavor. Shortfills are nicotine-free liquids sold in bottles slightly less than full, allowing users to add nicotine shots for customization. They are ideal for sub-ohm vaping, cost-effective, and provide flexibility in nicotine strength. The article compares shortfills with other options like longfills and pre-mixed liquids, emphasizing their ease of use, larger volumes, and fewer TPD restrictions. It also covers tips for selecting the right shortfill, including VG/PG ratios, flavor choices, and nicotine compatibility. Ultimately, shortfills are a popular choice for vapers seeking convenience, sustainability, and control over their vaping experience.
This guide offers tips to extend the lifespan of vape batteries, covering vape pen, cartridge, and rechargeable mod batteries. It first explains common vape battery types—mainly lithium-ion and lithium-polymer—and their properties. The article then details key practices to maintain battery health: avoiding overcharging, charging before full depletion, using compatible chargers, and storing at appropriate temperatures. Additional advice includes regular cleaning, using power-saving modes, choosing high-quality batteries, and rotating replaceable ones. Following these strategies ensures consistent performance, longer battery life, and a better overall vaping experience. FAQs address common concerns about battery lifespan, maintenance, and usage.
This article explores the differences between nic salts and freebase e-liquids, two popular vape juice options. Nic salts offer a smooth throat hit, quick nicotine absorption, and work best with low-wattage pod systems, making them ideal for those seeking fast satisfaction and discreet vaping. In contrast, freebase e-liquids provide a strong throat hit, slower nicotine delivery, and are suited for high-wattage devices, offering a wider range of flavors and larger vapor clouds. The article discusses the pros and cons of each option, helping readers choose based on their nicotine needs and vaping style, with nic salts recommended for smokers transitioning to vaping and freebase e-liquids for flavor seekers and cloud chasers.
This article highlights the rising popularity of heat-not-burn (HNB) tobacco products as a reduced-risk alternative to traditional cigarettes and e-cigarettes. These products heat, rather than burn, tobacco to release nicotine aerosols with fewer toxic chemicals. By adding HNB products to their inventory, retailers can tap into growing demand, increase profit margins, and offer innovative products. Key benefits include meeting consumer demand for reduced-risk options, expanding product variety, and reducing regulatory risks. Educating customers through informational sheets, in-store demos, and clear comparisons with e-cigarettes helps them make informed decisions. While health benefits and risks are still under debate, HNB products are poised to redefine the tobacco industry by offering harm reduction options.
This article emphasizes the essential role of vape coils in vaping devices, outlining factors affecting their lifespan. Vape coils typically last 1 to 4 weeks, influenced by e-liquid type, wattage settings, vaping habits, and coil design. To extend coil life, users should prime coils, use lower wattage settings, choose high-quality e-liquids, and clean coils regularly. The guide explains signs for replacing coils, such as a burnt taste, weak flavor, and reduced vapor production. Retailers can boost customer satisfaction by educating vapers about coil maintenance, enhancing their vaping experience and fostering loyalty.
4-in-1 vape disposables offer versatility with multiple flavors in one device, simplifying inventory management and catering to diverse customer preferences. These products boost profit margins and provide convenience for on-the-go users, making them a must-have for retailers.
This article explains the differences between vape starter kits and advanced mods, guiding users to choose the best device for their needs. Vape starter kits are designed for beginners, offering easy setup, portability, and low maintenance. They are perfect for casual vapers and budget-conscious buyers. In contrast, advanced mods cater to experienced users who prioritize customization and high performance, featuring adjustable power, temperature, and airflow controls. Advanced mods offer powerful vapor production, extended battery life, and a tailored vaping experience but require more knowledge and upkeep. By understanding device features, users can pick the right option based on their vaping goals, preferences, and experience level.
This article explores the differences between ceramic and mesh coils in vaping, helping businesses select the best technology for their product lines. Ceramic coils excel at retaining e-liquid flavor, offering smooth and consistent performance with extended longevity. They are ideal for flavor-focused devices and beginner-friendly setups. In contrast, mesh coils are known for quick heating, superior cloud production, and efficient e-liquid usage. They suit high-power mods, nicotine salt e-liquids, and frequent users seeking dense vapor. By aligning coil types with target audiences and considering e-liquid compatibility, businesses can optimize the consumer vaping experience.
This article highlights the numerous health benefits of Himalayan Shilajit, a natural resin known for its powerful properties. With its high concentration of fulvic acid and minerals, Shilajit boosts both physical and mental energy, supports healthy aging by reducing oxidative stress, and enhances cognitive functions such as memory and focus. Pure, additive-free Shilajit offers superior potency and efficacy, making it a preferred choice for health-conscious consumers. As demand for natural wellness solutions rises, health stores can meet this need by offering high-quality Shilajit, educating customers on its uses, and emphasizing its traditional and modern benefits.
