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Selling vape kits, e-liquids and CBD is a great idea. The market is growing, the customer base is vast, and there’s no shortage of fun, popular and trendy products that you can sell. Being an independent seller is packed with potential, and comes with some great advantages. In 2022, from January to March, there were 1.45 million new business applications in the USA, and you could be one of them.
If you would like to start your own side-hustle selling vaping products or CBD, we can help. The first step to selling anything online is to ensure you have an excellent website. Here’s everything you need to know about setting up and running your own e-commerce.
First and foremost, you’ll need to use a platform that supports an ecommerce website. You might choose something like Shopify, which lets you run an ecommerce website (an online shop) with ease.
Next, you’ll need a wholesaler that will supply your products. JM Distro is one of the largest vaping and CBD wholesalers in the world, giving you a broad range of products to choose from. Also with JM Distro you have the option to use a dropshipping service. Dropshipping is where you take sole responsibility for the marketing and selling of products, whereas JM Distro are in charge of packaging and shipping. This creates a seamless process and means you don’t have to keep physical stock in your home or shop.
You will then need to choose a web design that fits with the ethos of your brand. Many platforms come with pre-made web designs you can choose from, or you can hire a web designer.
Finally, you need to decide how many web pages you need, and what their purpose is. We recommend you have the following:
One of the main features of your shop will be your product pages. Product pages should contain clear, high pixel images of the product, a headline for each product, and a description of what that product is.
If you are dropshipping with us, we will supply all this information for you, an sync it with your website so that you don’t have to do any of the hard work or content writing.
Your shop should be varied enough to cater to a number of different customers. For example, you might choose to stock both disposable and refillable vape kits, as well as a range of e-liquids, vaping accessories and DIY vaping ingredients. This means you are covering a large portion of your market. Some people, however, prefer to hone in on a particular niche. For example, some vaping stores only sell disposables. Others only sell e-liquids. Even if this is the case, you will need some variety.
You should also make it very clear if there’s any third party lab testing or reports guaranteeing health and safety of products. For example, if you are stocking a CBD disposable vape kit, you can provide a copy of the third party lab report with the product so that your customers can see that it is a high value product.
Make sure that your product pages are up to date and not showing products that are out of stock. Ensure customers can easily add products to their basket and receive those products in the promised time frame.
There should be no mystery on your product page. The more information you give your customer, the more they will trust you and be likely to make a purchase. They are also less likely to ask questions because their questions will be sufficiently answered in the product description.
There are two major influencers on a website. The graphics and the words. The graphics should be crisp, high quality and reflect the product you are selling. The words should be clear, direct and encourage the customer to make a purchase.
Your home page should make it very clear what you are selling. Choose words customers will understand and avoid vaping jargon. Your FAQ page can answer any more complicated questions your customers might have.
If you are feeling creative, you can also add a blog to the website. The blog will allow you to further educate your customers and will also help your website remain current. Websites that have content regularly updated are showing customers that they are in business.
A contact page on your website should clearly display how a customer can get in touch. You might supply a phone number, an email address, links to your social media pages or you might prefer a website form. Your website platform can supply a form if this is your preference.
