[{"id":275992510557,"handle":"distribution","title":"Distribution","updated_at":"2024-08-30T22:15:59+01:00","body_html":"","published_at":"2022-11-30T12:47:59+00:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"fulfilment"}],"published_scope":"web"},{"id":80831152198,"handle":"wholesale-british-e-liquids","updated_at":"2024-08-30T12:06:41+01:00","published_at":"2018-11-11T13:37:24+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale British E-Liquids","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBritish e-liquids have gained a significant following among vaping enthusiasts across the world due to a number of factors. These factors include the high quality of British e-liquids, the wide variety of flavours available, and the strict regulatory standards that govern the production of e-liquids in the UK. We're proud to offer an industry-leading selection of wholesale British e-liquids.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOne of the main reasons for the popularity of British e-liquids is the high quality of the ingredients that are used in their production. Many of the leading e-liquid manufacturers in the UK use only the finest quality ingredients, which are carefully sourced and tested to ensure that they meet the highest standards of purity and quality. This ensures that the e-liquids produced are of the highest possible quality, with a smooth, clean flavour and an excellent vaping experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn addition to the high quality of the ingredients used in British \u003ca href=\"https:\/\/jm-distro.com\/collections\/wholesale-e-liquids\"\u003ee-liquids\u003c\/a\u003e, another factor contributing to their popularity is the wide variety of flavours that are available. From classic tobacco and menthol flavours to fruity and dessert-inspired options, there is a flavour to suit every taste and preference. This variety allows vapers to experiment with different flavours and find the one that they enjoy the most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe UK also has some of the strictest regulations in the world governing the production of e-liquids. This includes mandatory testing and certification of e-liquids to ensure that they meet specific safety standards. These regulations help to ensure that British e-liquids are produced to the highest possible standards of safety and quality, which is a major factor in their popularity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAnother reason why British e-liquids are popular is the strong vaping culture that exists in the UK. \u003ca href=\"https:\/\/jm-distro.com\/collections\/wholesale-vaping-products\"\u003eVaping\u003c\/a\u003e has become a mainstream activity in the UK, with many people turning to e-cigarettes as a way to quit smoking.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eAccording to a study, 3.6 million people in the UK are vaping which is a rise of 12.5% in just one year\u003cspan data-mce-fragment=\"1\"\u003e. \u003c\/span\u003e\u003ca class=\"tooltip-target\" data-citationid=\"76bfb176-23fe-e6e8-b1cb-423fb12dfacc-4-group\" data-mce-fragment=\"1\" h=\"ID=SERP,5025.1\"\u003eVapers now make up 7.1% of Britain’s population. \u003c\/a\u003eThis has led to the development of a vibrant and active vaping community, which has helped to promote the use of e-liquids and raise awareness of their benefits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOverall, the popularity of British e-liquids can be attributed to a combination of factors, including the high quality of the ingredients used, the wide variety of flavours available, the strict regulatory standards that govern their production, and the strong vaping culture that exists in the UK. With more and more people around the world turning to vaping as a safer alternative to smoking, it is likely that the popularity of British e-liquids will continue to grow in the years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBritish e-liquids come in many flavours, sizes, and strengths, with different ratios of VG and PG available. We stock them all here, so browse our enormous range of British e-liquids and give your customers exactly what they want.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe ship fully insured to over 170 countries around the world offering fast delivery and the best prices. Just find the size, strength, flavours and quantity you need, and make your order today.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":80831283270,"handle":"wholesale-e-liquids","updated_at":"2024-08-30T12:06:41+01:00","published_at":"2018-11-11T13:37:58+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale E-Liquids","body_html":"\u003cp\u003e\u003cspan\u003eOne of the most important products in your vape shop’s inventory is your e-liquid selection. E-liquid is the liquid that is poured into a vape kit (or comes in a disposable vape kit) and is heated up by a coil, to produce vapour. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere are several variables to consider when selecting e-liquids including flavour, nicotine strength and PG\/VG (Propylene Glycol and Vegetable Glycerin) ratio. With literally thousands of flavours out there, and hundreds of different combinations available, you will have no end of choices when providing customers with e-liquids. Appealing to all tastes is the challenge, so your inventory should be varied. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur wholesale e-liquids come in various flavours including tobacco blends, fruit, desserts, cocktails, and foods. The most popular flavours are fruit and tobacco, which should almost certainly be staple products in your inventory. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eE-liquids also come in a variety of nicotine strengths from 20mg (which is legally the highest strength you can sell) to 0mg. When stocking up your supply, make sure you have a range of nicotine strengths as well as shortfills and nicotine salts for those who want to create their own blends. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eE-Liquids appeal towards two types of vaping: Mouth to Lung (MTL) and Direct to Lung (DTL). MTL resembles cigarette smoking and means you inhale the vapour into your mouth before then letting it access your lungs. The other type is where you inhale straight into your lungs. The e-liquid you choose should be formulated to one type or the other. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinally you should be aware that e-liquids contain varying PG and VG levels. The higher the VG level, the smoother the throat hit and thicker the clouds. The higher the PG level, the stronger the throat hit and stronger the taste. Customers will enjoy a variety, but most will select a 50\/50 ratio of VG and PG. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo matter which e-liquid you need, we are sure JM Distro will have it. Check out our extensive range of e-liquids. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":80830955590,"handle":"wholesale-nic-shots-salts","updated_at":"2024-08-30T12:05:19+01:00","published_at":"2018-11-11T13:36:29+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Wholesale Nic Salts","body_html":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNic shots and nicotine salts are an essential vaping product when buying and selling e-liquids. Large bottles of e-liquids won’t often contain any nicotine because of regulations and limitations. Instead, customers buying e-liquids will expect their vape store to stock a range of nic salts and nic shots, which they can mix with these liquids.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile nic shots are simply liquid nicotine which is easily mixed with e-liquids, nic salts are slightly different. Instead of pure nicotine, nic salts contain benzoic acid, which makes the nicotine behave slightly differently. This results in nicotine which acts more quickly in just 5-6 seconds. Nic salts are also smoother to inhale, which can be beneficial for people who are sensitive to the harshness of traditional e-liquids. Additionally nic salts will stay “fresh” on the shelf for longer, making them relatively risk free to stock in large volumes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNic salts have become incredibly popular in the last few years, especially in big markets like the USA, and they combine a smoother experience with high nicotine levels. We are pleased to be able to provide you with a large selection of nic shots and salts all in one place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eChoose from our selection of products comprising many flavours from all the best manufacturers in the business including DR Frost, Pure Nic, Nasty, Element, and more. We only stock genuine products, so you know they are made to the highest quality standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDon’t wait around for your order. As soon as you order your nic juice or salts here, we’ll ship them directly to your business. We ship to over 170 countries worldwide, and because we provide insured shipping, you can order with confidence.\u003c\/span\u003e\u003c\/p\u003e"},{"id":291195551837,"handle":"wholesale-the-liq","title":"Wholesale The Liq","updated_at":"2024-08-28T16:10:18+01:00","body_html":"\u003cp\u003e\u003cspan\u003eThe Liq is a pioneering brand in the world of nicotine salts, offering a diverse collection of products designed to meet the needs of vapers seeking a smoother and more satisfying experience. With a focus on quality and innovation, The Liq has established itself as a leader in the nicotine salt market, providing users with a range of flavors and strengths that cater to both new and experienced vaperus alike.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"mt-md block\"\u003e\u003c\/span\u003e\u003cspan\u003eAt the heart of The Liq's product line is the commitment to using high-quality ingredients, ensuring that each puff delivers a clean and enjoyable taste. The brand's nicotine salts are formulated to provide a quicker absorption rate compared to traditional freebase nicotine, allowing users to experience a satisfying hit without the harshness often associated with higher nicotine levels. This makes The Liq an ideal choice for those transitioning from smoking to vaping, as well as for seasoned vapers looking for a more refined option.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-08-27T16:38:11+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"The Liq"}],"published_scope":"web"},{"id":275408224349,"handle":"wholesale-tpd-10mls","updated_at":"2024-08-30T12:06:41+01:00","published_at":"2022-11-04T12:20:33+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale TPD 10mls","body_html":"\u003cp\u003eJM Distro takes pride in being a one-stop solution for 10ml nicotine e-liquids that are Tobacco Products Directive (TPD) compliant. We offer an extensive selection of e-liquids, sourced from renowned manufacturers such as Leprechaun Liquids, A-Steam, QCig, Dinner Lady, Ultimate Juice, and Alfa Labs. All these products come at affordable wholesale prices, making it easier for you to provide quality to your customers without breaking the bank.\u003c\/p\u003e\n\u003cp\u003eOur range of TPD e-liquids strictly adheres to the guidelines stipulated in Article 20 of the TPD. This ensures our products meet the required standards in terms of bottle size (up to 10ml), tank size (up to 2ml), nicotine level (up to 20mg), childproof and tamper-evident packaging, technical refill mechanism rules, and overall packaging design. This stringent adherence to compliance guarantees the legality of our wholesale TPD e-liquids and assures their safety for consumers.\u003c\/p\u003e\n\u003cp\u003eAt JM Distro, we are not just about complying with regulations, we are committed to leading the vape industry by ensuring the safety and quality of our TPD products. We rigorously vet all our offerings before they reach our consumers, ensuring only the best quality TPD 10ml e-liquids are available for purchase on our platform.\u003c\/p\u003e\n\u003cp\u003eBeyond regulatory compliance, our profound stock of 10ml liquids is bound to captivate your customers. We offer a vast inventory that features many of the most internationally demanded and recognised vape liquid brands. Browse our extensive selection of tantalising flavours and top brands at your convenience, and provide your customers with an unrivalled vaping experience they'll cherish. We are committed to becoming your trusted partner in providing quality, safety, and variety in the world of TPD 10ml e-liquids.\u003c\/p\u003e"},{"id":80831086662,"handle":"wholesale-vaping-products","updated_at":"2024-08-30T16:07:36+01:00","published_at":"2018-11-11T13:37:10+00:00","sort_order":"created-desc","template_suffix":"","published_scope":"web","title":"Wholesale Vaping Products","body_html":"\u003cp\u003eThe vaping industry, a continually evolving arena with a massive growth trajectory, has seen an unprecedented surge in popularity over the past decade. This global rise, extending well beyond the UK's borders, has led to a burgeoning vaping scene in many countries. As such, the resultant demand for authentic, superior-quality vaping supplies is ever-increasing, necessitating a reliable source for both traditional retail outlets and online e-commerce platforms worldwide.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this dynamic landscape is JM Distro, a provider committed to meeting the vast and varied needs of the burgeoning vape market. Our commitment to authenticity and quality is underscored by our comprehensive selection of vaping products, each meticulously sourced from the world's most trusted brands. We house an extensive array of e-liquid flavours, nicotine salts, batteries, mods, chargers, and a plethora of other products integral to the vaping experience. In our ongoing effort to stay abreast of industry developments and consumer preferences, we continually enhance our product portfolio, adding new and innovative items at a rapid pace.\u003c\/p\u003e\n\u003ch2\u003eDisposable Vapes\u003c\/h2\u003e\n\u003cp\u003eThe advent of disposable vapes has made significant waves in the vaping industry. These single-use vape pens, pre-filled with nicotine e-liquid, have been designed with both portability and performance in mind. They promise an uncompromised vaping experience until the battery is fully drained or the pod is depleted. At this point, they must be disposed of in a responsible and environmentally-friendly manner.\u003c\/p\u003e\n\u003cp\u003eDisposable vapes have garnered significant popularity for their superlative discretion and convenience. They represent the ideal solution for social vapers who value simplicity and ease over the burden of carrying larger vaping devices. At JM Distro, in line with our commitment to providing the latest and greatest in vaping technology, we stock an extensive range of disposable vapes. Our assortment features industry-leading brands such as ELF Bar, Geek Bar, Elux, among many others, ensuring that we cater to every taste and preference.\u003c\/p\u003e\n\u003ch2\u003eVape Kits\u003c\/h2\u003e\n\u003cp\u003eVape kits represent an all-in-one solution designed to provide everything you need to assemble an e-cigarette and start vaping. Each kit typically comprises a battery or mod, which serves to power and control the completed device, and a tank or pod to hold the e-liquid. Inside the tank or pod, a coil is installed, which when heated by activating the device, vaporises the e-liquid.\u003c\/p\u003e\n\u003cp\u003eThe market offers a diverse array of vape kits to cater to the unique needs of each vaper. These include disposable kits for those seeking a quick and easy vaping solution, vape pens for a blend of portability and performance, pod kits for maximum convenience, starter kits for beginners stepping into the world of vaping, and box mod kits for more experienced vapers seeking customisability and power.\u003c\/p\u003e\n\u003ch2\u003eE-Liquids\u003c\/h2\u003e\n\u003cp\u003eE-liquids, or vape juices as they are often called, are a critical part of the vaping experience. They consist of a carefully balanced blend of Propylene Glycol (PG), Vegetable Glycerine (VG), flavourings, and typically include either nicotine or CBD. These ingredients are formulated to be heated and transformed into an inhalable vapour by a vaping device, thereby producing the characteristic taste and sensation of vaping.\u003c\/p\u003e\n\u003cp\u003eThe variety of e-liquids available in today's market is virtually limitless, with flavours ranging from classic tobacco and menthol, to exotic fruits and dessert blends. They also vary in terms of nicotine strength and the ratio of PG to VG, allowing each vaper to find an e-liquid that perfectly suits their preferences.\u003c\/p\u003e\n\u003ch2\u003eVape Tanks\u003c\/h2\u003e\n\u003cp\u003eVape tanks serve as the heart of the e-cigarette, providing a reservoir for the e-liquid and housing the heating coil. These essential components are attached to the battery or mod, which provides the power to heat the coil. Upon activation of the device, the coil heats up, vaporising the e-liquid so that it can be inhaled through the mouthpiece.\u003c\/p\u003e\n\u003cp\u003eVape tanks come in a variety of designs, with differing capacities, airflow systems, and coil configurations. This variety allows vapers to choose a tank that best matches their vaping style, whether they prefer a tight, cigarette-like draw, or a looser, more airy draw. At JM Distro, we stock a wide array of wholesale vape tanks, along with various tank components to accommodate any preference or need.\u003c\/p\u003e\n\u003ch2\u003eVape Batteries and Chargers\u003c\/h2\u003e\n\u003cp\u003eVape batteries are the powerhouses of electronic cigarettes. These rechargeable batteries come in various sizes, with the most common types being the 18650, 20700, 21700, and 26650. Special vape chargers are used to safely replenish these batteries, preventing overcharging and prolonging the life of the battery.\u003c\/p\u003e\n\u003cp\u003eAs a critical part of the vaping device, vape batteries require careful handling. If a battery appears damaged, swells, or generates excessive heat, it should be replaced immediately to avoid potential safety risks. At JM Distro, we offer a range of quality vape batteries and chargers, all of which are available at competitive wholesale prices.\u003c\/p\u003e\n\u003ch2\u003eVape Accessories\u003c\/h2\u003e\n\u003cp\u003eVape accessories are supplementary components designed to enhance or support the vaping experience. These can range from essential items like replacement coils and batteries to convenience features like battery chargers and carrying cases. Other accessories, such as custom mouthpieces and drip tips, can help vapers personalise their device and enhance their comfort during use.\u003c\/p\u003e\n\u003cp\u003eAt JM Distro, we stock an extensive selection of vape accessories from leading brands, ensuring that our customers can find everything they need to maintain, upgrade, or personalise their vaping equipment in one place.\u003c\/p\u003e\n\u003ch2\u003eVape Coils\u003c\/h2\u003e\n\u003cp\u003eVape coils are a replaceable component of most e-cigarettes and vape tanks. They serve a crucial function in the vaping process, acting as the heating element that allows the e-liquid to be transformed into vapour. Over time, coils can become worn or clogged and need to be cleaned, repaired, or replaced to ensure optimal performance.\u003c\/p\u003e\n\u003cp\u003eUnderstanding when and how to replace a coil is an essential skill for vapers. Failing to replace a burnt-out coil can lead to a burnt taste, reduced vapour production, and even damage to the device. At JM Distro, we offer a wide variety of replacement coils, catering to a range of devices and vaping styles.\u003c\/p\u003e\n\u003ch2\u003eTop International Brands\u003c\/h2\u003e\n\u003cp\u003eAt JM Distro, we pride ourselves on offering one of the most comprehensive ranges of e-liquids and vape juices on the market, all at unbeatably low trade prices. Our catalogue features top brands like ELF Bar, Elux, Geek Bar, Dinner Lady, Ultimate Juice, and countless others, ensuring that we can meet the varied tastes of our diverse customer base.\u003c\/p\u003e\n\u003cp\u003eIn addition to our extensive product range, we also provide fast, affordable, and fully insured shipping to over 170 countries. For businesses seeking a seamless supply solution, we offer a drop shipping service that allows you to list all of our products directly on your website. This service ensures that you never run out of supplies, saving you time and effort in managing your inventory.\u003c\/p\u003e\n\u003ch2\u003eCBD E-Liquids\u003c\/h2\u003e\n\u003cp\u003eIn the realm of vaping, CBD e-liquids have carved out their own niche. These products combine the well-documented benefits of CBD (Cannabidiol) with the ease of use and pleasure associated with vaping. CBD e-liquids offer a convenient and effective way to incorporate CBD into one's lifestyle, facilitating a sense of calm, relief from stress, and overall wellbeing.\u003c\/p\u003e\n\u003cp\u003eCBD e-liquids are specially formulated blends of vape juice that include CBD alongside the standard ingredients: Propylene Glycol (PG), Vegetable Glycerine (VG), and a range of flavourings. Like regular e-liquids, CBD e-liquids are heated and vaporised by a vaping device, allowing the user to inhale the CBD in vapour form. This method of CBD ingestion is noted for its high bioavailability, ensuring efficient absorption of the CBD into the bloodstream and quick onset of effects.\u003c\/p\u003e\n\u003cp\u003eThe CBD used in these e-liquids is typically derived from hemp plants and is available in various concentrations to suit different user requirements. Some CBD e-liquids also include additional natural terpenes to enhance the flavour and potentially boost the overall therapeutic effect through the entourage effect.\u003c\/p\u003e\n\u003cp\u003eIn line with our commitment to offering an extensive range of vaping products, JM Distro provides a diverse selection of CBD e-liquids. These include multiple flavours and CBD concentrations to cater to every preference. Moreover, all our CBD e-liquids are sourced from reputable manufacturers who ensure rigorous quality control and third-party lab testing, so you can rest assured that the products you receive are safe, compliant, and of the highest quality.\u003c\/p\u003e\n\u003ch2\u003eNicotine Salt E-Liquids\u003c\/h2\u003e\n\u003cp\u003eNicotine salts have made a significant impact in the vaping industry, offering a unique take on nicotine delivery for those seeking a more satisfying vaping experience. Nicotine salts, or nic salts, are a form of nicotine that closely resembles the natural nicotine found in tobacco leaves. They provide a smoother, more satisfying nicotine hit compared to traditional freebase nicotine, even at higher concentrations.\u003c\/p\u003e\n\u003cp\u003eNicotine salt e-liquids are vape juices that utilise nicotine salts instead of freebase nicotine. They offer several advantages over traditional e-liquids, including faster nicotine absorption, longer shelf life, and the ability to vape at higher nicotine levels without the harsh throat hit typically associated with high-nicotine e-liquids. This makes them particularly suitable for heavy smokers transitioning to vaping, or any vaper who prefers a stronger nicotine hit.\u003c\/p\u003e\n\u003cp\u003eAt JM Distro, we understand the importance of offering a wide variety of products to meet our customers' diverse needs. As such, we stock a vast range of nicotine salt e-liquids in various flavours and nicotine strengths, all from trusted, quality-assured manufacturers. Our nicotine salt e-liquids promise a satisfying, smooth, and flavourful vaping experience that caters to the preferences of a wide range of vapers.\u003c\/p\u003e"}]
["E-Liquids","fulfilment","nic salt","Wholesale E-Liquids","Wholesale Nic Salts","Wholesale TPD 10mls","Wholesale UK \u0026 EU E-Liquids","Wholesale Vaping Products","X0512"]
Experience a potent and well-balanced nicotine salt e-liquid with The Liq's 10mg 10ml Nic Salts formulation. This exceptional vape juice is expertly crafted with a perfect 50/50 blend of Vegetable Glycerin (VG) and Propylene Glycol (PG), ensuring a smooth throat hit and satisfying vapor production. The 10mg nicotine strength delivers a powerful nicotine experience, perfect for ex-smokers or those craving a strong nicotine hit. With The Liq's innovative nic salt formula, you can expect rapid nicotine absorption and a more efficient satisfaction compared to traditional freebase nicotine e-liquids. Enjoy the convenience of this compact 10ml bottle, compliant with TPD regulations and providing enough e-liquid for extended use. Whether you prefer pod systems, starter kits, or mouth-to-lung devices, The Liq's 10mg Nic Salts will deliver a smooth, flavourful, and gratifying vaping experience tailored to the needs of avid vapers.
Specifications:
Made In The UK
10mg Nicotine Salt
10ml Bottle
50VG/50PG
Ideal for Mouth to Lung (MTL) Vaping, Pods & Starter Kits
